Marketing and analytics are the two important factors that help run businesses smoothly. Marketing is a business plan that provides information about the market where our business is competing. The marketing plan involves the business strategy, latest trends, distribution channels, budget, and profit.
To measure the performance of marketing efforts, analytics is needed. In reference to digital marketing, analytics is a set of tools that collect the data from online marketing activities and further analyze them to understand user behavior. The most commonly used tools are HubSpot, Google Analytics, etc. These tools enable us to create customized dashboards and reports that only include the most important metrics.
Before starting the marketing of any business, we first perform a market analysis. In market analysis, we will identify the strengths and weaknesses of a business. It also highlights the areas of investment and improvement. 4dmarketing experts will focus on-
Then, after conducting extensive market research, we build a marketing strategy that includes search engine optimization, paid campaign launch, analytics, and performance reporting.
In SEO, we will perform an audit of the current website and provide recommendations to improve the ranking of the website in search results and drive more traffic.
To run paid campaigns, we will first decide on channels like Facebook, Google, Snapchat, Instagram, LinkedIn, Bing, and so on. We will identify who our target audience is and on which channel they are spending more time. 4D Marketing professionals will create a separate strategy for each channel, decide the budget, set the goal, and launch the campaigns to get the maximum conversions.
We also set up analytical tools like Google Analytics, etc., to measure the performance of paid campaigns. Also, each platform has its own dashboard to show the performance of paid and unpaid marketing activities. To keep our clients informed about the performance of all marketing efforts, we provide data-driven monthly reports with insights.
Every business understands that they need to attract new consumers and retain existing ones, but you can't afford to waste time or dollars on something that won't achieve the outcomes you want.
Email marketing allows you to segment your clients into multiple lists based on their interests. It consists of two parts: an email list that will be generated when customers sign up and an email template that a business will send to this customer list. It is a quick and easy way to communicate with customers. Suppose there is a sale over the weekend. Instead of wasting time on running a paid campaign, a television ad, or any other advertising method, a brand can directly notify customers through a customized email.
4D Marketing experts understand the sales funnel and create a personalized email template with all the required elements like call to action, subject lines, headlines mentioning offers, etc. We focus on holding our recipients’ attention by sending them interesting content like brand-related updates, expert advice, brand news, blog updates, latest offers, updates on price drops, etc.
4D Marketing has expertise in providing complete advertising solutions from small to big brands. Whether you need complete creative and production for print, web commercials, content for TV, radio, video, media planning, photography, talented individuals, 4D Marketing will collaborate with you to create engaging content that resonates with the target audience and helps your business achieve its goals.
We also promote brands, products, or services by participating in, or attending events known as Event Marketing. It is the strategy that can bring brands and customers face to face through the events like -
To spread awareness about the brand’s event social media channels, Email marketing can be used.
Public relations is the structured process of releasing and sharing information about an organization with the general public in order to maintain the organization's positive reputation.
Our public and media relations team connects great companies to top publications, driving stories that have influence. Below are the functions that 4D marketing team will perform -
Community growth is the most powerful way to grow a business and make customers aware of the product and services.
Types of community growth are -
Replenishment - Replenishment is the vital growth that all communities require in order to thrive. To replace retiring members, new members are needed.
Expansion - Expansion is the deliberate expansion of a business beyond its existing size.
Organic - Organic growth is growth that occurs without the input of the organization's or community manager. This will most likely take the form of a reference or a mention of the community on other popular platforms.
We build and manage all sorts of communities, from those looking for love to those learning how to build decentralized applications.
Content marketing is a method of marketing that requires developing fresh articles, videos, and podcasts and sharing them on other media in order to attract, engage, and retain an audience.
We are experts in developing relevant written, voice, visual, and video storytelling content for businesses. This approach promotes brand awareness and keeps business names at the top of the customer's mind.
The 4D Marketing content development team will create a strategy that converts readers into loyal customers. Instead of targeting anyone who has shown some interest in your business, we search for the target audience and narrow it down to a specific group to target.
We also clearly define the goals, which are specific, measurable, and realistic. The goal should be clear, like lead generation, retargeting, or increasing user engagement, etc., and the performance can be measured through defined metrics.